{"id":1319,"date":"2026-05-21T11:00:00","date_gmt":"2026-05-21T11:00:00","guid":{"rendered":"https:\/\/pmkideas.com\/blog-ideas-regalos\/?p=1319"},"modified":"2026-05-19T13:08:53","modified_gmt":"2026-05-19T13:08:53","slug":"packaging-creativo-mcdonalds-mesa","status":"publish","type":"post","link":"https:\/\/pmkideas.com\/blog-ideas-regalos\/packaging-creativo-mcdonalds-mesa\/","title":{"rendered":"Packaging creativo: la mesa port\u00e1til de McDonald\u2019s"},"content":{"rendered":"\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Packaging creativo: la mesa port\u00e1til de McDonald\u2019s<\/strong> es la demostraci\u00f3n de que el <strong>merchandising <\/strong>y el dise\u00f1o de producto no son simples detalles decorativos, sino armas estrat\u00e9gicas brutales dentro de una campa\u00f1a de <strong>marketing<\/strong>. A menudo se piensa que los art\u00edculos promocionales solo sirven para plasmar un logotipo (el t\u00edpico \u00abpon mi logo ah\u00ed y ya vemos\u00bb), pero cuando la creatividad se pone al servicio de una necesidad real del consumidor, ocurre la magia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si no, que se lo pregunten al equipo que revolucion\u00f3 Mil\u00e1n en abril de 2022. (S\u00ed, ha llovido un poco desde entonces, pero es que la idea sigue siendo insuperable).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/packaging-creativo-mcdonalds-mesa\/#El_gran_problema_de_los_eventos_masivos_%C2%BFDonde_nos_sentamos\" >El gran problema de los eventos masivos: \u00bfD\u00f3nde nos sentamos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/packaging-creativo-mcdonalds-mesa\/#Un_packaging_creativo_para_el_mobiliario_urbano_Bienvenida_TableBag\" >Un packaging creativo para el mobiliario urbano: Bienvenida, TableBag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/packaging-creativo-mcdonalds-mesa\/#%C2%BFPor_que_este_diseno_de_empaque_es_una_obra_maestra_del_marketing\" >\u00bfPor qu\u00e9 este dise\u00f1o de empaque es una obra maestra del marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/packaging-creativo-mcdonalds-mesa\/#Llevad_vuestra_marca_al_siguiente_nivel\" >Llevad vuestra marca al siguiente nivel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/packaging-creativo-mcdonalds-mesa\/#%C2%BFY_vosotros_%C2%BFQue_opinais_de_esta_jugada_de_packaging_creativo\" >\u00bfY vosotros? \u00bfQu\u00e9 opin\u00e1is de esta jugada de packaging creativo?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_gran_problema_de_los_eventos_masivos_%C2%BFDonde_nos_sentamos\"><\/span><strong>El gran problema de los eventos masivos: \u00bfD\u00f3nde nos sentamos?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginad la escena durante la Semana del Dise\u00f1o de Mil\u00e1n en abril de 2022. Cientos de miles de personas inundando las calles de Italia, un hambre voraz tras horas de caminata y una misi\u00f3n absolutamente imposible: encontrar una sola silla o mesa libre para comer. Frustrante, \u00bfverdad? Seguro que os ha pasado en alguna feria y hab\u00e9is acabado comiendo de pie apoyados en una pared. No es plato de buen gusto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ah\u00ed es donde el marketing de guerrilla y el dise\u00f1o inteligente se unieron para crear una soluci\u00f3n que nadie vio venir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mejor verlo en acci\u00f3n. Dadle al play para ver c\u00f3mo funcionaba en abril de 2022 (atentos al segundo 34, que es donde se ve el truco \ud83d\ude1c):<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TableBag. Il packaging che crea un tavolo, dove un tavolo non c&#039;\u00e8.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ywwhG7YGbkw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_packaging_creativo_para_el_mobiliario_urbano_Bienvenida_TableBag\"><\/span><strong>Un packaging creativo para el mobiliario urbano: Bienvenida, TableBag<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">McDonald&#8217;s Italia no ampli\u00f3 sus restaurantes en la ciudad; redise\u00f1\u00f3 la experiencia de su comida para llevar utilizando la propia arquitectura urbana. A trav\u00e9s de su aplicaci\u00f3n, los usuarios pod\u00edan pedir un men\u00fa especial que ven\u00eda en un envoltorio \u00fanico llamado <strong>TableBag<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fue lanzada como una edici\u00f3n limitada y reutilizable para resolver la falta de espacio en la calle. \u00bfSu secreto? Un ejemplo de <strong>packaging creativo<\/strong> hecho con una estructura de cart\u00f3n r\u00edgido 100% reciclable que encaja a la perfecci\u00f3n en los bolardos de las aceras italianas, despleg\u00e1ndose para convertirse en una mesa alta, estable y limpia para dos personas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_2s0m3s2s0m3s2s0m-1-1024x572.png\" alt=\"Pareja utilizando el packaging creativo TableBag de McDonald's en un bolardo de Mil\u00e1n.\" class=\"wp-image-1321\" srcset=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_2s0m3s2s0m3s2s0m-1-1024x572.png 1024w, https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_2s0m3s2s0m3s2s0m-1-300x167.png 300w, https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_2s0m3s2s0m3s2s0m-1-768x429.png 768w, https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_2s0m3s2s0m3s2s0m-1.png 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_este_diseno_de_empaque_es_una_obra_maestra_del_marketing\"><\/span><strong>\u00bfPor qu\u00e9 este dise\u00f1o de empaque es una obra maestra del marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si hab\u00e9is llegado hasta aqu\u00ed leyendo, probablemente ya est\u00e9is pensando en c\u00f3mo aplicar esto a vuestro negocio. (O al menos os habr\u00e1 entrado un hambre terrible, que tambi\u00e9n es normal). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dise\u00f1ar un <strong>packaging creativo<\/strong> nos deja tres lecciones que el equipo ha sacado en claro de este caso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soluciona un problema real:<\/strong> No es un regalo que acaba en el fondo de un caj\u00f3n. Resuelve la necesidad inmediata de comodidad del cliente en el momento exacto en el que lo necesita. Y un cliente c\u00f3modo es un cliente feliz, no hay m\u00e1s misterio.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publicidad org\u00e1nica masiva:<\/strong> Cada persona comiendo en un bolardo en mitad de la calle se convirti\u00f3 en una valla publicitaria viviente de la marca. El impacto visual gener\u00f3 miles de fotos en redes sociales de forma totalmente natural. Marketing del bueno sin tener que pagar millones en anuncios de televisi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sostenibilidad con prop\u00f3sito:<\/strong> Dise\u00f1ado como una soluci\u00f3n reutilizable y fabricado \u00edntegramente en cart\u00f3n reciclable, demostrando que la innovaci\u00f3n no est\u00e1 re\u00f1ida con el compromiso ecol\u00f3gico.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Llevad_vuestra_marca_al_siguiente_nivel\"><\/span><strong>Llevad vuestra marca al siguiente nivel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En <strong>pmk\u00b7IDEAS<\/strong> tenemos claro que un buen objeto promocional es capaz de conectar con vuestra audiencia de una forma que la publicidad digital nunca podr\u00e1 conseguir. Se trata de aportar valor real. (Y admit\u00e1moslo, a todos nos gusta recibir un paquete que mole y que sirva para algo).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quer\u00e9is que vuestra pr\u00f3xima campa\u00f1a deje una huella imborrable y demuestre el lado m\u00e1s creativo de vuestra empresa, os invitamos a descubrir nuestra gama de <a href=\"https:\/\/pmkideas.com\/regalos-ecologicos-personalizados?utm_term=pmkideas&amp;utm_campaign=1833758371&amp;utm_adgroup=69940198752&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_content=435993036168&amp;gad_source=1&amp;gad_campaignid=1833758371&amp;gbraid=0AAAAAC1h5dEAnZ2rCAN3ca8c4dr0z3u-_&amp;gclid=Cj0KCQjwlLDQBhDjARIsAPlIefGaSVpI8GWM0Oy-rRdd0Pv4_mOwLHXrXN74z3t72fZw0Z2sa5f17loaAvWNEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising ecol\u00f3gico<\/a><br>. Adem\u00e1s, pod\u00e9is equipar a vuestro equipo para el d\u00eda a d\u00eda o para vuestros pr\u00f3ximos eventos corporativos con nuestras <a href=\"https:\/\/pmkideas.com\/bolsas-y-viaje\/mochilas-personalizadas\/mochilas-escolares-y-urbanas?_gl=1*wxn6d4*_up*MQ..*_gs*MQ..&amp;gclid=Cj0KCQjwlLDQBhDjARIsAPlIefF0pSFynL1nwmouDd5HM_zVik1vUhCNVgWo58n4vj1CahPX0itTN0EaAtOwEALw_wcB&amp;gbraid=0AAAAAC1h5dEn9m1Wzvmb2dTCl-V5Ij1oZ\" target=\"_blank\" rel=\"noreferrer noopener\">mochilas personalizadas<\/a><br>o nuestra cuidada l\u00ednea de <a href=\"https:\/\/pmkideas.com\/bolsas-y-viaje\/portadocumentos-y-maletines\" target=\"_blank\" rel=\"noreferrer noopener\">portadocumentos para empresas<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_a3mw3ua3mw3ua3mw-1024x576.png\" alt=\"Dise\u00f1o de empaque y packaging creativo de cart\u00f3n desplegado con men\u00fa de hamburguesa y patatas.\" class=\"wp-image-1322\" srcset=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_a3mw3ua3mw3ua3mw-1024x576.png 1024w, https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_a3mw3ua3mw3ua3mw-300x169.png 300w, https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_a3mw3ua3mw3ua3mw-768x432.png 768w, https:\/\/pmkideas.com\/blog-ideas-regalos\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_a3mw3ua3mw3ua3mw.png 1365w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFY_vosotros_%C2%BFQue_opinais_de_esta_jugada_de_packaging_creativo\"><\/span><strong>\u00bfY vosotros? \u00bfQu\u00e9 opin\u00e1is de esta jugada de packaging creativo?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La verdad es que nos encanta ver c\u00f3mo una simple plancha de cart\u00f3n plegada puede cambiar las reglas de un evento entero. Apostar por el <strong>packaging creativo<\/strong> nos hace estallar la cabeza al pensar en las posibilidades de mezclar utilidad, dise\u00f1o y calle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora os toca a vosotros mojaros: \u00bfOs parece una genialidad que os salvar\u00eda la vida en vuestra pr\u00f3xima feria o cre\u00e9is que es una locura demasiado atrevida? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como veis, en el equipo no nos perdemos ni una sola tendencia que rompa moldes. Si os flipa debatir sobre este tipo de ideas tanto como a nosotros, os esperamos en nuestras comunidades para seguir compartiendo estos \u00abramalazos\u00bb de creatividad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pasaos por nuestro <a href=\"https:\/\/www.instagram.com\/pmkideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/strong> para ver m\u00e1s dise\u00f1os locos que est\u00e1n revolucionando el mercado.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conectad con el equipo en <a href=\"https:\/\/www.linkedin.com\/company\/pmkideas\/posts\/?feedView=all\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/strong> para no perderos los pr\u00f3ximos an\u00e1lisis de estrategias que funcionan.<\/li>\n<\/ul>\n\n\n\n<style>\n  .boton-pmk {\n    display: inline-block;\n    padding: 12px 24px; \/* Un poco m\u00e1s compacto para evitar cortes *\/\n    font-family: 'Helvetica Neue', Arial, sans-serif;\n    font-size: 16px;\n    font-weight: bold;\n    color: #000000; \/* Texto oscuro para contrastar con vuestro amarillo *\/\n    background-color: #FFCC00; \/* Amarillo corporativo PMK\u00b7IDEAS *\/\n    border: none;\n    border-radius: 30px; \n    box-shadow: 0px 6px 0px #C9A200; \/* Sombra en 3D con tono amarillo oscuro *\/\n    text-decoration: none;\n    transition: all 0.1s ease-in-out;\n    cursor: pointer;\n    text-align: center;\n    max-width: 90%; \/* Asegura que no se desborde en m\u00f3viles *\/\n    box-sizing: border-box;\n  }\n\n  \/* Efecto al pasar el rat\u00f3n *\/\n  .boton-pmk:hover {\n    background-color: #FFE066; \/* Amarillo un poco m\u00e1s claro al pasar el cursor *\/\n    transform: translateY(-2px);\n    box-shadow: 0px 8px 0px #C9A200;\n  }\n\n  \/* Efecto al hacer clic (se hunde sin romperse) *\/\n  .boton-pmk:active {\n    transform: translateY(4px);\n    box-shadow: 0px 2px 0px #C9A200;\n  }\n<\/style>\n\n<div style=\"text-align: center; margin: 25px 0;\">\n  <a href=\"https:\/\/pmkideas.com\" target=\"_blank\" class=\"boton-pmk\">\n    \ud83d\ude80 Vale, me hab\u00e9is picado, quiero ver vuestra web\n  <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packaging creativo: la mesa port\u00e1til de McDonald\u2019s es la demostraci\u00f3n de que el merchandising y el dise\u00f1o de producto no son simples detalles decorativos, sino<\/p>\n","protected":false},"author":4,"featured_media":1329,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging creativo: la mesa port\u00e1til de McDonald\u2019s<\/title>\n<meta name=\"description\" content=\"Packaging creativo: la mesa port\u00e1til de McDonald\u2019s. 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