{"id":168,"date":"2023-06-06T08:19:36","date_gmt":"2023-06-06T08:19:36","guid":{"rendered":"https:\/\/pmkideas.com\/blog-ideas-regalos\/?p=168"},"modified":"2023-08-18T08:24:27","modified_gmt":"2023-08-18T08:24:27","slug":"impresion-digital-caracteristicas","status":"publish","type":"post","link":"https:\/\/pmkideas.com\/blog-ideas-regalos\/impresion-digital-caracteristicas\/","title":{"rendered":"\u00bfQu\u00e9 es la t\u00e9cnica de impresi\u00f3n digital?"},"content":{"rendered":"\n<p>Cuando en <strong>1450 Gutenberg cre\u00f3 la imprenta<\/strong>, seguro que no pod\u00eda llegarse a imaginar que este invento iba a revolucionar el mundo. \u00a1Y de qu\u00e9 forma! Desde entonces, esa m\u00e1quina que funcionaba mediante unas letras de metal fundido impregnadas de tinta se ha ido transformando. La <strong>evoluci\u00f3n de las t\u00e9cnicas de impresi\u00f3n<\/strong> ha sido posible gracias a la irrupci\u00f3n de las nuevas tecnolog\u00edas, que ahora permiten incluso fabricar objetos en 3D.<\/p>\n\n\n\n<p>En la actualidad poco importa cu\u00e1l sea el material sobre el que quieras imprimir un dise\u00f1o\u2026 \u00a1todo es posible! La impresi\u00f3n digital se ha convertido en nuestra mejor aliada para crear, por ejemplo, <strong>productos de merchandising que potencien la visibilidad de las marcas<\/strong>.<\/p>\n\n\n\n<p>\u00bfQuieres saber cu\u00e1les son las ventajas y aplicaciones de una de las t\u00e9cnicas que m\u00e1s utilizamos en pmk\u00b7IDEAS? \u00a1Las desvelamos en este post!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/impresion-digital-caracteristicas\/#Caracteristicas_de_la_tecnica_de_impresion_digital\" >Caracter\u00edsticas de la t\u00e9cnica de impresi\u00f3n digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/impresion-digital-caracteristicas\/#Ventajas_de_esta_tecnica_de_marcaje\" >Ventajas de esta t\u00e9cnica de marcaje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/impresion-digital-caracteristicas\/#Aplicaciones_de_la_impresion_digital_en_merchandising\" >Aplicaciones de la impresi\u00f3n digital en merchandising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/impresion-digital-caracteristicas\/#Impresion_en_prendas_personalizadas\" >Impresi\u00f3n en prendas personalizadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/impresion-digital-caracteristicas\/#Impresion_en_todo_tipo_de_soportes\" >Impresi\u00f3n en todo tipo de soportes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pmkideas.com\/blog-ideas-regalos\/impresion-digital-caracteristicas\/#Crea_regalos_promocionales_gracias_a_la_impresion_digital\" >Crea regalos promocionales gracias a la impresi\u00f3n digital<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Caracteristicas_de_la_tecnica_de_impresion_digital\"><\/span>Caracter\u00edsticas de la t\u00e9cnica de impresi\u00f3n digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Puede que todav\u00eda te est\u00e9s preguntando en qu\u00e9 consiste la t\u00e9cnica de impresi\u00f3n digital. Pues bien, se trata de un proceso que <strong>permite imprimir directamente sobre diferentes tipos de material<\/strong> -papel, vinilo, tejidos, metal\u2026- <strong>cualquier archivo digital proveniente de un ordenador.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>La impresi\u00f3n digital naci\u00f3 alrededor de 1993, \u00e9poca en la que se extendi\u00f3 la democratizaci\u00f3n de los ordenadores.<\/p>\n<\/blockquote>\n\n\n\n<p>Aunque existen muchos m\u00e9todos de impresi\u00f3n digital, el m\u00e1s popular es el de inyecci\u00f3n por cartuchos o t\u00f3ner, sobre todo para uso particular.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_de_esta_tecnica_de_marcaje\"><\/span>Ventajas de esta t\u00e9cnica de marcaje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hoy en d\u00eda, la impresi\u00f3n digital se ha posicionado como la <strong>principal alternativa a la impresi\u00f3n offset<\/strong>, y es que es una t\u00e9cnica instant\u00e1nea, de alta calidad y bajo coste.<\/p>\n\n\n\n<p>Muchas empresas la escogen porque les permite imprimir de forma directa desde el ordenador, sin necesidad de utilizar planchas o moldes, como en el caso de la serigraf\u00eda.<\/p>\n\n\n\n<p>Las ventajas de esta t\u00e9cnica de marcaje son muchas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proceso r\u00e1pido. <\/strong>Las m\u00e1quinas de impresi\u00f3n digital ofrecen un resultado pr\u00e1cticamente inmediato, y la rapidez de este proceso es claramente la clave de su \u00e9xito.<\/li>\n\n\n\n<li><strong>Opci\u00f3n de personalizaci\u00f3n. <\/strong>La impresi\u00f3n digital hace posible personalizar o customizar cada producto individualmente, algo muy importante en campa\u00f1as de merchandising.<\/li>\n\n\n\n<li><strong>Formatos y materiales especiales. <\/strong>La versatilidad es uno de los principales puntos a favor de esta t\u00e9cnica, que admite una amplia variedad de soportes.<\/li>\n\n\n\n<li><strong>Bajo volumen.<\/strong> Con la impresi\u00f3n digital podemos imprimir solo lo que es necesario, es decir, podemos emplear tiradas cortas que se ajusten al volumen de pedidos.<\/li>\n\n\n\n<li><strong>Bajo coste. <\/strong>Los costes de imprimir digitalmente son bastante econ\u00f3micos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aplicaciones_de_la_impresion_digital_en_merchandising\"><\/span>Aplicaciones de la impresi\u00f3n digital en merchandising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como no pod\u00eda ser de otra forma, la revoluci\u00f3n de la impresi\u00f3n digital ha supuesto en s\u00ed misma otra verdadera revoluci\u00f3n en el mundo del merchandising, y es que ha permitido a las empresas la personalizaci\u00f3n de una enorme variedad de productos. Sin ir m\u00e1s lejos, es una de las t\u00e9cnicas preferidas de los clientes de nuestra tienda online. \u00bfConoces todas sus aplicaciones? \u00a1Aqu\u00ed te dejamos algunos ejemplos!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impresion_en_prendas_personalizadas\"><\/span>Impresi\u00f3n en prendas personalizadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uno de los usos m\u00e1s extendidos es la<strong> t\u00e9cnica de<\/strong> <strong>impresi\u00f3n digital de camisetas<\/strong>. \u00a1S\u00ed, has o\u00eddo bien! Esas prendas con logo incorporado que seguro que alguna vez has visto por la calle se fabrican gracias a la impresi\u00f3n digital textil.<\/p>\n\n\n\n<p>Por ejemplo, mediante la t\u00e9cnica de transfer digital, imprimimos en nuestras <a href=\"https:\/\/pmkideas.com\/textil\/camisetas\" target=\"_blank\" rel=\"noreferrer noopener\">camisetas personalizadas<\/a> el logotipo de nuestros clientes, el eslogan y el dise\u00f1o que mejor les represente a todo color, creando productos \u00fanicos y muy pr\u00e1cticos.<\/p>\n\n\n\n<p>Y lo mismo ocurre con nuestras bolsas de tela o nuestras mochilas, ideales para crear un welcome pack perfecto, \u00a1y un regalo promocional respetuoso con el medio ambiente!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impresion_en_todo_tipo_de_soportes\"><\/span>Impresi\u00f3n en todo tipo de soportes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Esta t\u00e9cnica ofrece ventajas en t\u00e9rminos de flexibilidad, personalizaci\u00f3n y eficiencia en comparaci\u00f3n con los m\u00e9todos convencionales de impresi\u00f3n. Algunos productos en los que se utiliza esta t\u00e9cnica incluyen <strong>art\u00edculos promocionales<\/strong> como bol\u00edgrafos, llaveros, libretas, botellas y otros art\u00edculos promocionales pueden personalizarse f\u00e1cilmente con esta opci\u00f3n de marcaje.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p>En nuestro cat\u00e1logo personalizamos productos de todo tipo mediante esta t\u00e9cnica l\u00e1ser, como botellas y termos, \u00a1y hasta <a href=\"https:\/\/pmkideas.com\/llaveros\" target=\"_blank\" rel=\"noreferrer noopener\">llaveros corporativos<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crea_regalos_promocionales_gracias_a_la_impresion_digital\"><\/span>Crea regalos promocionales gracias a la impresi\u00f3n digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Libretas, cuadernos, tazas, paraguas, neceseres, \u00a1e incluso cargadores port\u00e1tiles y otros dispositivos tecnol\u00f3gicos! S\u00ed, <strong>pr\u00e1cticamente cualquier regalo que se te ocurra puede personalizarse gracias a la impresi\u00f3n digital.<\/strong><\/p>\n\n\n\n<p>En nuestra tienda online conocemos a la perfecci\u00f3n est\u00e1 t\u00e9cnica de marcaje, as\u00ed que, si est\u00e1s buscando una empresa en la que confiar para hacer realidad un dise\u00f1o corporativo, \u00bfa qu\u00e9 esperas para ponerte en contacto con nuestro equipo?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando en 1450 Gutenberg cre\u00f3 la imprenta, seguro que no pod\u00eda llegarse a imaginar que este invento iba a revolucionar el mundo. \u00a1Y de qu\u00e9<\/p>\n","protected":false},"author":3,"featured_media":193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnicas-marcaje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es la t\u00e9cnica de impresi\u00f3n digital?<\/title>\n<meta name=\"description\" content=\"Descubre la t\u00e9cnica de impresi\u00f3n digital a todo color y c\u00f3mo puedes usarlas en tus regalos promocionales. \u00a1Conoce todas la ventajas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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